We live in a world of endless food choices.
This is the story of why Sajan Goth Foods exists, and what we think everyday food should do.
Read Our StoryOur grandparents knew their grains.
Earlier, what people ate was closely connected to what was grown locally, the seasons, and generations of food wisdom.
Every grain had a place, a purpose and a story.
Today, almost every food is available everywhere.
Today, atta is atta. But which grain is actually right for you?
More choice has made eating more confusing — what should we actually choose for our everyday nutrition?
That's where Sajan Goth comes in.
We believe everyday food should have a purpose.
Familiar foods, seen through the lens of modern nutrition.
So we take familiar Indian foods and traditional grains and rethink them, whether that's more protein, more fibre, better grains or food designed for specific dietary needs.
Atta
High Protein Atta
₹399
₹499
for 1 kg
A wholesome blend of wheat, soy and peanuts, crafted for soft, tasty rotis with the goodness of plant-based protein.
- 4× more protein
- 13g protein in one roti
- 40% lower carbs
Atta
Jau Atta
₹149
Jau, or barley, is one of India's oldest grains. We've brought it back to the everyday table as a flour you can roll into the rotis you already make.
- A traditional grain, naturally high in fibre
- Zero preservatives
Atta
Khapli Atta
₹249
Khapli, also called emmer, is an ancient wheat that has changed little over generations. One grain, nothing added.
- Single ingredient
- Low glycemic index
- Ancient wheat variety
Atta
Gluten Free Atta
₹219
For kitchens that need to keep gluten out, without giving up the everyday roti.
- Gluten free
- Zero preservatives
We don't want to tell people to completely change the way they eat.
We want to make the food they already eat better.
What stays the same
- The roti you already roll Your tawa, your hands, your family's way.
- The taste at the table Soft, tasty rotis that everyone still eats.
- The way your family eats No new routines to learn.
What gets better
- The nutrition in every roti Up to 13g of protein in a single roti with High Protein Atta.
- The grain you choose Know the grain before you buy it.
- What goes into the flour Zero preservatives, no refined sugar, stone-ground fresh.
Bringing purpose to everyday food.
We combine India's traditional food wisdom with modern nutrition to create familiar foods designed around real nutritional needs — from protein and fibre to better grains and dietary alternatives.
Because eating better shouldn't mean changing the way you eat.
★★★★★ 4.8/5 rating, and loved by 5,000+ families